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Iconic wine company becomes endearing

  • December 4th, 2013

Grasshopper Rock wine company has great email advertising, and great wine.

Today's message shows the right kind of sophistication:

"If you watch too much television, you won't be amazed by what is now described as iconic. Recently, we have seen Air New Zealand identified as iconic, a director describe an "iconic part of my life", Piha is an iconic west coast beach, Christchurch has restored its iconic tram, the A380 is Europe's iconic double decker jet, an actress enjoyed playing an "iconic Kiwi war hero", in Auckland the council is moving an iconic seat from in front of the library, and Alexandra has an iconic pie cart.

Let's run that again, using the most common synonyms from Roget's Thesaurus. Recently, we have seen Air New Zealand identified as important, a director describe "an important part of my life", Piha is a representative west coast beach, Christchurch has restored its historic tram, the A380 is Europe's ideal double decker jet, an actress enjoyed playing an "important Kiwi war hero", in Auckland the council is moving an historic seat from in front of the library, and Alexandra has a burnt out pie cart.

By using iconic, we can remove up to 20 common words from the English language, which TVNZ is doing on a daily basis.

Is Grasshopper Rock iconic? Or perhaps an icon? Too early for us to judge, but you can be iconic by celebrating that historic event, Christmas, in traditional fashion by, choosing the ideal wine, made in a classical style, and representative of the Alexandra sub region. And that's important."

They deserve to sell their wine for $330 per case.

Comments

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  • simon arnold
  • December 4th, 2013
  • 6:18 pm

Jane says the pie cart at Alexandra is iconic and she’s worried by the suggestion it might have been burnt out.

When it was towed down the road from where it spent the day at Tohill’s to its place by the war memorial she knew it was time to go home after school.

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  • Phil Handford
  • December 5th, 2013
  • 11:18 am

Jane – it is sad but true. The Alexandra pie cart did burn. See link to the sad day. http://www.youtube.com/watch?v=AQmUzIgrZGk

Gravatar

Yes, agreed with Stephen,value is $NZ330 a case for lawyers, and $NZ 15 a bottle, no make that $NZ10 for the rest of us.
The Central Otago is fantastic.
I take my Thai wife there for fun. The rest of NZ is a milk shed

Gravatar
  • David McLoughlin
  • December 8th, 2013
  • 1:24 pm

The Christchurch tram is not even historic. It has only run on its small inner-city one-way track since 1995 and is not part of the public transport system. It’s a tourist thing like the gondala.

There are trams in many many cities around the world that can be called historic as they have operated continuously for 100 years or more but very few of such common things could be called iconic.

Melbourne’s huge tramway system is the most visible aspect of Melbourne and thus could possibly qualify. San Francisco’s cable trams are so identified likewise with that city that they might also qualify, even though San Francisco’s electric tram system is much bigger and its trolley bus system much bigger again.

Sorry, couldn’t resist. I hate the over-use of iconic.

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