Skip to Content »

Air-conditioned for your comfort

  • November 19th, 2007

‘Toast Martinborough’ was all that a wine festival  can promise at this time of the year, though to me the name does not promise much. The dry toast image of a partly burnt crust did not fit yesterday’s lush Martinborough.

With odd words  in mind – why do bus labels say ‘air-conditioned for your comfort’? Why not just “air-conditioned”?

Cheesy grovelling superfluity is a fungus. Market-speak mycelia insinuate everywhere, blurring any crisp edges in our minds.

Why else would they air-condition? For our discomfort – to burn up more diesel – to make other people feel bad?

Leave your comments:

* Required fields. Your e-mail address will not be published on this site

You can use the following HTML tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>