We have something to thank Muslim religiosity for. The Malaysian Health Ministry appears to have caught Cadbury out with pork traces in their chocolate.
What is wrong with Cadbury? It didn't work for them trying to pass off palm oil in their Dairy Milk, in New Zealand, the homeland of dairying.
But you'd think they could stick firmly to palm oil in Malaysia, the homeland of the palm oil industry.
And this story will be world-wide. It won't only be Muslims disgusted by the thought of pork in their chocolate. I don't want lard in mine either.
I hope our national champions (and long ago one of my first clients) Whittakers temporarily suspend the gorgeous Nigella campaign to reassure us that they don't lard their chocolate, and leave Cadbury to explain itself as best it can.